IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales
Last date of Admission : 15 November 2026
IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales
Last date of Admission : 15 November 2026
AI-Powered Marketing and Sales Strategies
Expert AI Tools Included
18 Learning Modules
Capstone Project Included
About IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales
The Indian Institute of Management Kozhikode (or IIM Kozhikode) was established in 1996 to offer degree programs for professionals and students. Over the years, the institute has contributed a lot to studentโs academic learning. Apart from this, IIM Kozhikode offers executive programmes in different areas of management, including marketing, strategy, analytics, and digital transformation.
One of the programme is the IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales. This 12-month course is designed to connect marketing, customer intelligence, analytics, and sales execution. The course focuses on how AI and automation can support business growth and help professionals make informed decisions.
Candidates will learn AI-powered marketing strategy, SEO, SEM, performance marketing, marketing analytics, and sales analytics.
Accreditations and Rankings for IIM Kozhikode
Financial Times
In the FT Open-Enrollment Executive Education Rankings 2025, it was ranked #76 worldwide.
EQUIS
EQUIS is a worldwide accreditation that assesses top business schools based on academic excellence, global exposure, industry links, and sustainability.
NIRF
IIM Kozhikode secured the 3rd position in the NIRF 2025 Management ranking, marking its third consecutive year at this position.
AMBA
AMBA (Association of MBAs) certification is a global quality standard for postgraduate business education.
Eligibility Criteria of IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales
The eligibility criteria may vary across IIT Roorkee executive and certificate programmes.
For Indians
They must have completed graduation or a diploma from a recognized university in any discipline. Diploma holders must have at least 10 years of work experience in supervision-related roles.
For International
Graduation or any equivalent degree is required from a recognized institute of their country.
Experience Requirement
They must have at least 2 years of work experience in a marketing-related field. Candidates must have at least 5 years of work experience in business enterprises.
Key Highlights of IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales
Students should know that there are several factors behind the non-approval of BTech in Distance Education. The reasons below explain why BTech Distance Education is not recognised in India.ย
AI-Powered Marketing
Participants learn about the use of AI in marketing strategy and execution. These concepts can help them understand how technology supports campaign planning, customer engagement, and marketing performance.
Practical Capstone
The programme includes a capstone project that brings together learning from the different modules. It gives participants an opportunity to apply relevant concepts to a marketing, analytics, or sales problem.
Integrated Business Workflows
The programme focuses on connecting marketing, analytics, and sales rather than treating them as separate functions. Participants can better understand how AI-supported workflows contribute to coordinated business activities.
Generative AI Tools
Participants gain exposure to AI tools relevant to marketing and sales workflows. These tools can support tasks such as content development, campaign planning, and marketing execution.
Live Online Classes
Candidates will also be part of direct online classes from IIM Kozhikode Faculty. Live sessions will be conducted on weekends for the ease of working professionals.
IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales Course
Candidates who meet the eligibility criteria and successfully complete their program will receive the respective program certificate from IIM Kozhikode, along with the applicable alumni status. The certificate reflects their learning and course completion.
IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales Curriculum
| Module | Learning Outcomes |
|---|---|
| Digital Marketing Foundations (AI-Native + Strategy) | Understand digital marketing channels and how they support business goals. Learn to develop AI-driven marketing strategies for customer acquisition, engagement, and retention. |
| AI Fundamentals & Prompt Engineering & Digital Marketing Research | Learn AI fundamentals and prompt engineering techniques for marketing tasks. Understand how AI can support digital marketing research, audience analysis, and insight generation. |
| AI-Powered Design Thinking for SAAS Products | Apply design thinking to identify user needs and develop SaaS solutions. Use AI tools to support ideation, prototyping, and product validation. |
| AI-Powered Website & Funnel Building | Learn how websites and marketing funnels support customer acquisition and conversion. Understand how AI tools can assist in website creation, funnel planning, and user journey optimisation. |
| AI Powered Deployment, Hosting & Cloud Stack | Understand the fundamentals of website deployment, hosting, and cloud infrastructure. Learn how AI-powered tools can support the process of setting up and managing digital platforms. |
| Database, Backend & Data Capture Systems | Learn the basics of databases, backend systems, and digital data collection. Understand how these systems help capture, organise, and manage information for marketing activities. |
| AI SEO, SEM & Search Strategy | Understand how SEO and SEM contribute to search visibility and digital reach. Learn how AI can support keyword research, search strategy development, and campaign optimisation. |
| AI Content Marketing & Storytelling | Learn how to develop content that communicates a clear brand message and engages target audiences. Understand how AI tools can assist with content ideation, creation, and storytelling. |
| Social Media, Influencer & Community Strategy | Understand how social media, influencer partnerships, and online communities support brand engagement. Learn to plan audience-focused activities and use AI to support content and community management. |
| Email Marketing & Lifecycle Automation | Learn how email marketing supports customer engagement across different stages of the customer journey. Understand how automation can help personalise communication and manage lifecycle campaigns. |
| AI Workflow Automation for Marketing Operations | Understand how AI can automate repetitive marketing tasks and connect workflows. Learn to identify opportunities for improving operational efficiency through marketing automation. |
| Digital Analytics & Web Measurement | Learn how to measure website traffic, user interactions, and digital campaign performance. Understand how analytics can help evaluate marketing effectiveness and identify areas for improvement. |
| Consumer Behaviour, Growth & Neuromarketing | Understand the psychological and behavioural factors that influence consumer decisions. Learn how consumer insights and neuromarketing concepts can inform marketing strategies and growth initiatives. |
| Customer Analytics through AI Agents | Understand how customer data can be analysed to identify preferences, behaviours, and patterns. Learn how AI agents can support customer insight generation and marketing decision-making. |
| Marketing Analytics & Campaign Intelligence (AI-enabled) | Learn to assess campaign performance using marketing analytics and relevant metrics. Understand how AI-enabled insights can support campaign evaluation, audience targeting, and optimisation. |
| AI Powered Product Analytics | Understand how product analytics helps track user behaviour, engagement, and product performance. Learn how AI can support the interpretation of product data and inform product improvement decisions. |
| Sales Analytics, Revenue Enablement & GTM (AI enabled vs. non-AI) | Learn how sales analytics supports pipeline evaluation, revenue planning, and go-to-market (GTM) strategies. Understand the differences between AI-enabled and conventional approaches to sales and revenue enablement. |
| Advanced AI Ecosystem, MCP, Analytics Lab & Capstone | Develop an understanding of advanced AI ecosystems and Model Context Protocol (MCP) concepts. Apply relevant programme learnings through analytics exercises and a capstone project focused on a practical business problem. |
IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales Fees
The fee of IIM Kozhikode Professional Certificate Programme in AI Powered Marketing, Analytics and Sales is โน2,45,000. Candidates must also pay a registration fee of โน8000 upfront to start the admission process.ย
Who Can Pursue IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales?
Marketing Professionals
Sales Professionals
Business and Growth Managers
Digital Marketing Professionals
Entrepreneurs and Business Owners
Career Outcomes of IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales
Plan AI-Supported Marketing Campaigns
Participants can understand how AI tools support marketing strategy, content planning, and campaign execution. This knowledge can help them structure marketing activities around business goals.
Measure Marketing Performance
Exposure to SEO, SEM, performance marketing, and analytics can help participants understand how to assess campaign performance and use relevant metrics to guide improvements.
Apply AI Tools to Business Workflows
The programme introduces AI tools that can support different marketing and sales tasks. Participants can learn to identify relevant applications and consider how these tools fit into existing workflows.
Understand Customer Behaviour
Learning about customer analytics can help participants interpret customer data, identify patterns, and understand the factors that influence customer engagement and purchasing decisions.
Connect Marketing with Sales
Participants can learn how marketing insights and sales data complement each other. This understanding can support better coordination between customer acquisition, engagement, and sales activities.
Make Data-Driven Decisions
By connecting analytics with marketing and sales, participants can strengthen their ability to interpret business information and use it to support practical decisions.
IIM Kozhikode Online Application Process
Submit the Enquiry Form
Fill in your details and program preference.
Select your Preferred Course
Choose the course and complete the initial registration.
Submit Documents
Share the required details and documents to proceed. Candidates may have to attend an interview if required.
Complete Onboarding Process
Finish the onboarding formalities if required by the institute.
Get Expert Counseling
Speak with a programme advisor for guidance.
Pay the Initial Fee
Pay the required fee to start the admission process.
Receive your Offer Letter and Confirm Participation
Students will receive an offer letter. They have to confirm their participation in the program.
Begin your Program
Start learning as per the scheduled program date.
Submit the Enquiry Form
Fill in your details and program preference.
Get Expert Counseling
Speak with a programme advisor for guidance.
Select your Preferred Course
Choose the course and complete the initial registration.
Pay the Initial Fee
Pay the required fee to start the admission process.
Submit Documents
Share the required details and documents to proceed. Candidates may have to attend an interview if required.
Receive your Offer Letter and Confirm Participation
Students will receive an offer letter. They have to confirm their participation in the program.
Complete Onboarding Process
Finish the onboarding formalities if required by the institute.
Begin your Program
Start learning as per the scheduled program date.
Frequently Asked Questions
Q1. What is the role of Artificial Intelligence in Marketing?
Artificial Intelligence helps marketing teams analyze customer behavior, personalize content, automate routine tasks, and assess campaign performance. It can also support audience segmentation and data-driven decisions, helping businesses use their marketing resources more effectively.
Q2. Does the Marketing Analytics Course from IIM Kozhikode cover AI tools for digital marketing?
Yes. The available programme information highlights exposure to AI tools and covers areas such as AI-powered marketing, SEO, SEM, and performance marketing.
Q3. What is the use of AI in Sales and Marketing in 2026?
AI in Sales and Marketing helps businesses understand customer preferences, create targeted campaigns, optimize pricing strategies, improve demand planning, and make data-backed decisions that improve overall customer engagement and business growth.
Q4. What is the fee for the IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales?
The fee for the IIM Kozhikode Professional Certificate Program in AI-Powered Marketing, Analytics and Sales is โน2,45,000.ย