IIM Indore Executive Programme in Sales & Marketing Admissions

Last date of Admission : 31 October 2026

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Last date of Admission : 31 October 2026

IIM Indore Executive Program in Sales and Marketing

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Online Weekend Classes

Learn 20+ Business Tools

3-Day Campus Immersion

Direct-to-Device Learning Mode

About IIM Indore Executive Program in Sales and Marketing

IIM Indore was established in 1996 as one of the early top ten IIM institutes. Various national and International ranking agencies, including NIRF and the FT-100 rankings, have consistently ranked the institute at the top for its academic contributions. Today, IIM Indore offers diverse executive education opportunities for both graduates and working professionals on a flexible learning schedule in 2026.

The Executive Program in Sales and Marketing is one such program designed for professionals who want to build stronger capabilities across sales and marketing disciplines. This 12-month learning program covers fundamentals such as the marketing mix, consumer behavior, and digital marketing, as well as areas such as brand management, analytics, sales management, pricing, and strategic marketing. This executive program also includes exposure to AI applications in marketing.

Accreditations and Approvals of IIM Indore

Eligibility Criteria for IIM Indore Executive Program in Sales and Marketing

The eligibility criteria may vary across IIT Roorkee executive and certificate programmes.

Educational Qualification

The IIM Indore Executive Program in Sales and Marketing requires a Diploma (10+2+3) or a Bachelor's degree/equivalent qualification from a recognized university or institution.

Work Experience

The program is meant for working professionals with at least 2 years of work experience after graduation.

Note: Internships and training experiences don’t count as full-time work experience.

Key Highlights of IIM Indore Executive Program in Sales and Marketing

Students should know that there are several factors behind the non-approval of BTech in Distance Education. The reasons below explain why BTech Distance Education is not recognised in India.

IIM Indore Executive Education Alumni Status

IIM Indore Executive programs offer an opportunity to join its exclusive alumni network. Working professionals and students enrolled in this program can grow their professional network outside their current experience. Professionals also gain lifelong recognition as IIM Indore alumni.

Live Weekend Sessions

Students learn via live online sessions, supported by asynchronous content and self-paced learning. IIM Indore faculty conduct scheduled weekend sessions, making the format suitable for working professionals.

Master 20+ Business Tools

IIM Indore Faculty also guides students through various industry-relevant tools. Individuals learn to work with Google Ads, HubSpot, Salesforce, SEMrush, and more to manage campaigns, understand customers, track sales, and improve marketing performance.

3-Day Campus Immersion

Interested students can visit the IIM Indore campus for a three-day module. Learners can connect with the institute’s faculty, attend on-campus sessions, and engage with industry experts.

Industry-Relevant Curriculum

The curriculum covers the complete sales and marketing cycle. Individuals gain a better grasp of topics ranging from consumer behavior and brand management to digital marketing, analytics, sales forecasting, and distribution.

IIM Indore Executive Program in Sales and Marketing Course

Candidates who meet the eligibility criteria and successfully complete their program will receive the respective program certificate from IIM Indore, along with the applicable alumni status. The certificate reflects their learning and course completion.

IIM Indore Executive Program in Sales and Marketing Curriculum

Module	Learning Outcomes
Introduction to Marketing	IIM Indore Executive Program in Sales and Marketing helps professionals build a strong foundation in marketing through the 4 Ps, market research, and consumer behavior. Students will also learn about customer lifetime value, segmentation, targeting, and positioning. This module will also include MS Excel.
Introduction to Digital Marketing	IIM Indore faculty will guide students on how digital marketing and its business models work. By the end of this module, students will learn to use digital channels to connect with customers and support broader marketing goals.
Digital Marketing Strategy	This module helps you get familiar with search engines, social media, and online reputation management. You will learn how these digital elements support marketing efforts and help businesses build and manage their online presence.
Analytics Fundamentals	Next, IIM Indore faculty will focus on why business analytics matters and how the CRISP-DM analytics lifecycle works. Students will dive into descriptive, inferential, predictive, and prescriptive analytics, along with data analysis in MS Excel and an introduction to data visualization.
Product and Brand Management	The sixth module in this executive program covers how products move from an initial idea to a concept and then into strategy. Students also explore the challenges of developing new products, helping you understand the decisions behind product development.
Pricing Strategies	Expert faculty at IIM Indore and industry experts will guide you on the fundamentals of pricing and the factors that influence pricing decisions. The focus will also be on consumer psychology to help professionals observe how customers perceive and respond to different pricing approaches.
Digital Marketing & Analytics	Work across key digital marketing areas such as social media, mobile marketing, SEO, SEM, content and email marketing. You will also learn web analytics to measure and understand the performance of digital activities.
Sales Management	Understand the role of a sales force and the responsibilities involved in managing and controlling it. The module connects sales-team management with broader business and revenue objectives.
Sales Forecasting	In this module, professionals will have a deeper look into how forecasting supports sales planning and decision-making. They will be introduced to techniques that can help estimate future sales and plan resources more effectively.
Distribution Management	Professionals will get to explore the operational side of getting products to customers. This module dives into logistics and distribution system design and helps you understand how distribution choices support sales and market reach.
Strategic Marketing	Learn how businesses approach growth and manage products through different stages of the product life cycle. The module connects marketing strategy with decisions around business growth and market development.
Business Strategy	Understand how technology and automation can be used in marketing. You will look at the role of technology in improving marketing processes and supporting more efficient business decisions.
AI in Marketing	Get introduced to practical applications of AI in marketing, from prompting and video creation to branding, social media and SEO. You will also learn how AI can be applied to performance marketing activities.
Integrated Marketing Communications	Learn how marketing communications work together to create a consistent brand message. The module covers the role of marketing communications and the process of developing effective communication strategies.
Services Marketing	Understand how businesses manage service quality and customer experience. You will learn how these two areas influence the way customers interact with and perceive a service-based business.
Emerging Business Models	This part of the curriculum covers B2B marketing and organizational buying behavior. The module helps you understand how marketing and buying decisions differ when businesses, rather than individual consumers, are the customers.
Influencer Marketing	This module emphasizes the fundamentals of influencer marketing and how influencers can form part of a brand’s wider marketing strategy. Students and working professionals will get another perspective on modern digital customer engagement.
Digital Marketing Capstone	Finally, students can put their digital marketing knowledge into practice through a capstone focused on campaign automation. This allows them to connect different concepts and tools covered throughout the program.

IIM Indore Executive Program in Sales and Marketing Fees

The current programme fee is ₹2,10,000 + applicable taxes, excluding certain bank charges. Candidates can choose to pay the fee in installments as per the program’s payment schedule in 2026.

Specialisations Available in Doctor of Business Administration, Rushford

Your specialisation should ideally complement the experience you have already built. Rushford offers multiple areas of specialisation, allowing professionals to pursue doctoral research closer to their functional expertise or long-term career direction.

International Business

DBA Students who are interested in understanding the workings of organisations across the global market enrol for this specialisation. Experts guide you on the possible challenges and how to develop strategies to cope with complex business situations.

Finance

Financial professionals can become experts at a higher level with this specialisation. Some of the core studies include financial decision-making, corporate finance and financial management. By the end of the program, they become well equipped to take on any challenges and lead financial departments.

Healthcare Management

Working professionals can choose this specialisation to learn better management practices across healthcare organisations. In this discipline, the DBA study will focus on the entire operational performance in such organisations globally.

Human Resource Management

Professionals with years of work experience in the HR industry can enrol in this program. This specialisation will help you move on from the routine HR activities to understanding the entire HR strategy. Experts will guide you on important topics like employee management and organisational behaviour, before you select the dissertation topic.

Data Science

Professionals who want to use data to solve business problems can choose this specialisation. Rushford expert faculty teaches them analytical methods and related technology. This learning can help them turn complex data into useful insights and support better decision-making.

Marketing

Professionals who want to become experts in Modern Marketing can pursue this course. Main coursework might include topics like consumer behaviour, market strategy, branding and digital marketing. Rushford DBA students will be able to analyse markets better and suggest relevant solutions to problems.

Supply Chain Management

DBA Students can then take their supply chain experience further with a research-based dissertation. They can learn how to manage products, people and resources across a complex supply network. Rushford will guide you in core supply chain subjects and work with you on a dissertation topic.

General

Rushford Business School offers this specialisation for broad knowledge across business disciplines. Individuals can learn about a variety of business challenges and choose one topic for a dissertation to gain expertise.

Sustainability & Environmental Management

DBA enthusiasts interested in responsible business can choose this discipline. This specialisation brings sustainability into the wider context of organisational management. Rushford helps them examine environmental practices and the long-term impact of such practices on business decisions.

Big Data

As businesses generate more data than ever, professionals can use this as a career advantage. Global experts will conduct sessions on how converting meaningful insights has become increasingly important. Students choosing Big Data study will go through each step of using data in business decision-making.

Who Can Pursue IIM Indore Executive Program in Sales and Marketing?

Sales Professionals

Build on your sales experience by understanding how marketing, customer insights and digital strategies influence the complete sales journey. This can help you connect selling with broader business and revenue goals.

Marketing Professionals

If your work is largely focused on marketing, this program can help you understand what happens beyond campaigns and customer acquisition. Learn how sales, distribution, and revenue functions work together to drive business growth.

Business Development Professionals

Strengthen your understanding of customer behavior, digital marketing, and sales strategy. The program can help you approach business development with a more structured view of customers, markets, and revenue opportunities.

Professionals from Related Functions

Professionals from operations, consulting, and other business functions can use the program to build practical knowledge of sales and marketing. It can help you understand how these functions connect with customers, markets, and overall business performance.

Business Leaders

For managers and business leaders, the program offers a broader view of sales and marketing decisions. It helps you connect customer needs, market strategy, sales execution, and revenue objectives when making business decisions.

For Career Transitions

Professionals planning to move into sales, marketing, or business development can use the program to build relevant business knowledge. It provides exposure to both functions, making it easier to understand how they work together.

Customer Relationship Professionals

Professionals working closely with customers can strengthen their understanding of sales and marketing strategies. The learning can help you look beyond relationship management and understand customer acquisition, engagement, and revenue generation more effectively.

Earn a DBA from Rushford Business School

Designed for Senior Professionals & Executives

Ideal for managers, founders, and consultants looking to formalise their expertise with a doctoral credential.

DBA from a Recognised B-school

Rushford is EduQua certified and holds memberships in renowned global bodies like BAC, AACSB, and IACBE.

Certification from NSDC

Upon completion of this Doctorate program, you shall be awarded an additional Certification from NSDC, recognised by the Indian Ministry of Skill Development.

Who Can Pursue IIT Roorkee Data Science, Machine Learning & Generative AI?

Data Analysts

Professionals already working with data can strengthen their knowledge of machine learning, deep learning and Generative AI to take on more advanced analytical responsibilities.

Software & IT Professionals

Software professionals can add data and AI capabilities to their existing technical background and understand how intelligent models can be developed and deployed.

Engineers

Engineers who want to grow in their current work profile can build practical expertise in data science and AI to work on data-driven products, automation, and intelligent applications.

Machine Learning Professionals

Professionals with existing ML knowledge can expand their skill set into areas such as Deep Learning, Generative AI, MLOps and large-scale data processing.

Technology Professionals

Those working in technology roles can use the programme to understand how modern AI solutions are developed, managed and integrated into business environments.

Professionals Looking for an AI Transition

Professionals with a suitable technical background who want to move towards data science, machine learning or AI-focused roles can use the programme to build structured knowledge across these domains.

Career Outcomes of IIM Indore Executive Program in Sales and Marketing

Digital Marketing

Apply digital marketing concepts across SEO, SEM, social media, content, email and web analytics.

Sales Management

Build knowledge of sales-force management, forecasting and distribution to support sales planning and execution.

Brand Management

Use consumer insights, positioning and brand strategy concepts to work on stronger brand-building initiatives.

Marketing Analytics

Use analytics concepts and tools to interpret data and support more informed marketing decisions.