IIM Calcutta Executive Programme In Sales & Marketing for Working Professionals
Last date of Admission : 15 November 2026
IIM Calcutta Executive Programme In Sales & Marketing for Working Professionals
Last date of Admission : 15 November 2026
Learn Practical Marketing Strategy
(3+4 days) - Two Compulsory Campus Visits at IIM Calcutta
In-depth understanding of AI & ML for Marketing
Eligibility for Executive Alumni Status
About IIM Calcutta Executive Programme in Sales & Marketing for Working Professionals
IIM Calcutta is one of India’s oldest IIMs, established in 1961. It was primarily set up to start management-related postgraduate programs for students/ professionals. It is one of the institutes with triple accreditations, which proves its credibility even after all those years.ย
Among its executive programmes is the IIM Calcutta Executive Programme in Sales & Marketing. This course is designed for junior and mid-level professionals who want to build these capabilities and take on greater responsibilities in their careers. The curriculum combines core management concepts with specialized subjects such as marketing research and analytics, consumer behavior, brand management, B2B sales, digital marketing, and AI and ML for marketing. The programme is delivered through interactive online sessions and two compulsory campus visits at IIM Calcutta. The learning format allows you to continue your professional commitments while building a stronger foundation in sales and marketing disciplines.
Accreditations and Approvals of IIM Calcutta
Triple Accreditation
IIM Calcutta is the first Indian business school to receive accreditation from three leading international accreditation bodies: AACSB, AMBA, and EQUIS (EFMD Quality Improvement System).
IIRF 2025
IIM Calcutta is ranked #3 in the IIRF 2025 rankings among management institutes in India. This reflects its strong academic support for students and the overall reputation it has built over the years.
CEMS
IIM Calcutta is also the only business school in India that is a member of CEMS. CEMS(Community of Schools in Management) is a global alliance involving leading business schools, multinational companies, and NGOs.
QS Global Rankings
In the QS Global Rankings, IIM Calcutta ranked #59, highlighting the programโs international standing.
FT Global MBA Rankings 2024
In the Financial Times Global MBA Rankings 2024, IIM Calcutta was ranked #67 globally.
Eligibility Criteria of IIM Calcutta Executive Programme in Sales & Marketing for Working Professionals
The eligibility criteria may vary across IIT Roorkee executive and certificate programmes.
Educational Qualification
Hold a recognized bachelor's or postgraduate degree from a UGC/AICTE-recognised institution in any discipline.
Minimum Marks
Candidates are required to have at least 50% aggregate marks in their last qualifying degree.
Work Experience
The IIM Calcutta Sales & Marketing training programme is aimed at professionals with 3โ10 years of full-time paid work experience after graduation.
Key Highlights of IIM Calcutta Executive Programme in Sales & Marketing for Working Professionals
Students should know that there are several factors behind the non-approval of BTech in Distance Education. The reasons below explain why BTech Distance Education is not recognised in India.ย
Sales & Marketing Frameworks
This programme is designed so that business professionals can build a deeper understanding of how to retain and grow customers. Students study the connection between marketing, sales, distribution, and other business functions to make better-informed decisions.
Apply Learning Through Marketing Simulations
The sales and marketing course also includes a strategy simulation that allows you to apply concepts in a business setting. Case studies, assignments, and interactive activities further strengthen practical understanding.
IIM Calcutta Executive Education Alumni Status
Once candidates complete Sales and Marketing Training from IIM Calcutta, they will be eligible to receive a certification from the institution. This helps enhance their profile by giving students an opportunity to connect with the wider alumni community and stay engaged with its activities.
AI-Enabled Marketing
This IIM Calcutta Online Course teaches AI and machine learning applications in marketing, along with digital marketing, CRM, and marketing analytics. The focus is on using advanced technology to drive customer insights and marketing decisions.
Campus Learning and Peer Exposure
Attend two compulsory campus visits of three and four days at IIM Calcutta. Interact with faculty members and professionals from different industries while gaining an on-campus learning experience.
IIM Calcutta Executive Programme In Sales & Marketing for Working Professionals Course
Candidates who meet the eligibility criteria and successfully complete their program will receive the respective program certificate from IIM Calcutta, along with the applicable alumni status. The certificate reflects their learning and course completion.
IIM Calcutta Executive Programme in Sales & Marketing for Working Professionals Curriculum
| Module | Learning Outcomes |
|---|---|
| Fundamentals of Management | This module helps in building a foundation in strategic management, economics, and basic financial acumen. Students will learn how these management concepts influence sales and marketing decisions and contribute to business performance. |
| People Skills for Sales & Marketing Professionals | Develop interpersonal skills and emotional intelligence for managing professional relationships. Understand how communication, collaboration, and people management contribute to customer loyalty and effective sales teams. |
| Marketing Management | The module covers core marketing principles, market analysis, and planning. Topics such as product and brand management, pricing, distribution, and integrated marketing communications are also a part of the learning. |
| Marketing Research & Analytics | Experts at IIM Calcutta will teach you how to conduct market research and analyze customer and market data. Techniques such as conjoint analysis, A/B testing, and basic Excel analysis will support data-led marketing decisions. |
| Managing Products, Services and Brands | Learn to manage service design and distribution channels. Students also learn to coordinate sales and distribution activities. The module will also include topics such as branding and product management in the growing digitalized world. |
| Consumer Behavior | Professionals will get insights into customersโ thinking, evaluate products, and make purchasing decisions. These lessons will help them develop relevant marketing strategies and improve overall customer engagement. |
| Pricing Decisions | Candidates will learn about all the factors that influence pricing and understand how businesses evaluate pricing strategies. They also learn to make decisions based on market conditions, customer expectations, and business objectives. |
| Integrated Marketing Communications | This module guides students on how different communication channels work together to create a consistent brand message. This is an important concept that strengthens customer engagement. |
| Marketing Strategy Simulation | Apply the concepts covered throughout the programme through a marketing strategy simulation. Use business scenarios to understand the implications of marketing decisions and bring together your learning. |
| AI/ML for Marketing | Understand the marketing requirements of service-based businesses, including customer expectations, service delivery, and the factors that influence customer experience and retention. |
| CRM | Understand customer relationship management, including customer engagement, retention strategies, and tools for managing customer interactions. |
| Sales & Distribution, E-commerce | Learn how sales channels, distribution networks, and e-commerce platforms work together to reach customers and drive business growth. |
| B2B Sales and Marketing | Study the requirements of business-to-business marketing, including organizational buying behavior, customer relationships, and sales approaches for business clients. |
| Basic Negotiation Skills for Sales | Develop essential negotiation skills to handle sales discussions, address customer concerns, build agreements, and close deals effectively. |
IIM Calcutta Executive Programme in Sales & Marketing for Working Professionals Fees
The total fee for the IIM Calcutta Executive Programme in Sales & Marketing in 2026 is โน4,09,500 plus applicable taxes.
Candidates will also have to pay a processing fee of โน15000 plus applicable taxes.
Who Can Pursue IIM Calcutta Executive Programme in Sales & Marketing for Working Professionals?
Sales and Marketing Executives
Professionals in sales, marketing, or business development can strengthen their understanding of customer acquisition, market research, pricing, and distribution to take on broader responsibilities.
Brand and Product Management Professionals
Those involved in managing brands, products, or services can develop a stronger understanding of consumer behavior, marketing communication, product positioning, and pricing decisions.
Professionals from Industry-Specific Sales Functions
Individuals working in pharmaceutical, FMCG, banking and financial services, or industrial sales can build knowledge of sales management and marketing frameworks relevant to their sectors.
Entrepreneurs and Self-Employed Professionals
Business owners and self-employed individuals can strengthen their approach to customer acquisition, sales team management, distribution channels, and customer retention.
Career Outcomes of IIM Calcutta Executive Programme in Sales & Marketing for Working Professionals
Build Stronger Sales Management Capabilities
Understand sales team management, distribution planning, and performance evaluation. Apply these skills to improve sales execution and manage customer-facing teams more effectively.
Strengthen Brand and Product Strategy
Apply your understanding of brand management, pricing, and integrated marketing communications to support product positioning and build stronger market presence.
Manage Business Growth Initiatives
Combine your understanding of sales, marketing, and distribution to identify growth opportunities, improve market reach, and contribute to business development strategies.
Make Customer-Centric Marketing Decisions
Use market research, consumer behavior, and customer insights to understand buying patterns and develop marketing strategies that respond to customer needs.
Use Analytics to Improve Marketing Performance
Apply marketing research, analytics, CRM, and AI-enabled marketing concepts to assess campaign performance, understand customer preferences, and support data-informed decisions.
IIM Calcutta Online Application Process
Submit the Enquiry Form
Fill in your details and program preference.
Select your Preferred Course
Choose the course and complete the initial registration.
Submit Documents
Share the required details and documents to proceed. Candidates may have to attend an interview if required.
Complete Onboarding Process
Finish the onboarding formalities if required by the institute.
Get Expert Counseling
Speak with a programme advisor for guidance.
Pay the Initial Fee
Pay the required fee to start the admission process.
Receive your Offer Letter and Confirm Participation
Students will receive an offer letter. They have to confirm their participation in the program.
Begin your Program
Start learning as per the scheduled program date.
Submit the Enquiry Form
Fill in your details and program preference.
Get Expert Counseling
Speak with a programme advisor for guidance.
Select your Preferred Course
Choose the course and complete the initial registration.
Pay the Initial Fee
Pay the required fee to start the admission process.
Submit Documents
Share the required details and documents to proceed. Candidates may have to attend an interview if required.
Receive your Offer Letter and Confirm Participation
Students will receive an offer letter. They have to confirm their participation in the program.
Complete Onboarding Process
Finish the onboarding formalities if required by the institute.
Begin your Program
Start learning as per the scheduled program date.
Frequently Asked Questions
Q1. Which IIM is best for marketing executives?
Many IIMs offer some of the best marketing courses. IIM Calcutta is one of the best institutes to pursue these courses. It has received triple accreditation and offers many options for candidates.
Q2. What is the fee for the IIM Calcutta Executive Programme in Sales & Marketing?
IIM Calcutta Sales & Marketing Course fee in 2026 is โน4,09,500 + applicable taxes. At the start of the application process, candidates will also have to pay a registration fee of 15,000 + GST.
Q3. What other Executive programmes does IIM Calcutta offer?
IIM Calcutta offers several executive programmes, including the Advanced Programme for Marketing and Sales Professionals, Executive Programme in Applied Finance, Executive Programme in Business Analytics, and Senior Management Programme. These programmes cater to professionals across different business functions.
Q4. What is the Advanced Programme in Sales and Marketing for Working Professionals at IIM Calcutta?
The Advanced Programme for Marketing and Sales Professionals at IIM Calcutta is a one-year programme designed for mid- to senior-level executives. It covers marketing strategy, sales management, customer relationships, marketing analytics, and leadership, preparing participants for greater responsibility.